Why SEO Link Building is the First Step?
What is Link Building?
Link Building is a process of obtaining hyperlinks
(usually simply called links) from other websites to your own. Links
are the thing that helps users to navigate between different pages on
the internet. Search engines are overflown with links,and they connect
individual pages on your website and the links between all the other
internet sites and pages.
There are plenty techniques when it comes to link
building, and this is one of the hardest steps you have to take, when
you want to achieve great results; a lot of SEOs spend a great amount of
time trying to do it right to have the best possible outcome. So, if
you can master the art of high-quality link building, it can truly put
you ahead of other SEOs and your competition.
The benefits of Link Building
- Referral traffic
Referral traffic is most definitely one of the
biggest benefits of link building, as it refers to any reader who clicks
on one of your links and gets to your internet site.
The actual conversation takes place on your
website, therefore the more people you have visiting your site, the more
direct income you are going to receive. You need to know, that the
biggest factor here is how popular your material is. Getting highlighted
on a webpage with millions of hits every day can end up channeling
hundreds or even thousands of new visitors to your internet site and all
simply from one single piece of great content. Time will show which
types of content generate the highest number of referral traffic and
which sites lead to the most returns for your efforts; all of this gives
you an opportunity to improve over time.
- Ongoing return
Another major advantage of Link Building is its
power to create ongoing returns. The links you build are permanent
almost every time. Yes, one of the publishers can make a decision to
eventually remove your link, and that off-site content of yours will
generate a decreasing amount of attention over time, but you build links
from an authoritative website that is increasing, and you will surely
get a thin stream of referral traffic even from your oldest posts. This
means you will not see as much returns early in the Link Building
campaign, but after some time of undeviating commitment you will start
seeing more and more returns.
- Brand (and material) visibility
More links on more productive sources means you
will enlarge the visibility of your brand. It may not sound as a really
big deal, but it can bring together a very powerful effect. By
publishing your content on different outside sources you can obtain a
wider spread of various readers, expanding the reach of your material;
on the one hand this will improve the visibility of your work. And on
the other hand, the name of your brand will reach a greater number of
users online; even the people who only check content with a simple
glance will become more familiar with your brand as they pass it by, and
later on this will lead to more direct traffic and conversations.
- SEO or Search Engine Optimization
As a strategy, Link Building emerged as a method
of increasing your visibility and rank in search engines. Simply put,
Google takes two principal things into account when reeling in pages for
the SERPs (search engine result pages): the authority of a page and the
relevance of that page to the enquire.
The authority is measured based on the websites
linking to that page and to the complete domain. Therefore, the more
valuable links you have pointing to you, the higher your pages are going
to rank in the search engine. Higher rank means more direct traffic,
which leads to more opportunities for conversations. By the type of
links you build you even have the ability to control which pages you
want to rank higher. A well-executed link building campaign can without
difficulty multiply your organic traffic countless of times over.
- Reputation by association
In the very beginning of your link building
campaign you will be working with comparatively low-level sources
related to your brand, but in time you will start to get positions on
authoritative, notable publishers. The objective here is to connect with
names that the public already trusts; this will help you establish a
reputation with users who may not have heard of you before. You could
generate immediate trust when you are featured in some of the
high-level, noteworthy publishers. Who are these publishers? Everyone
from a well-known magazine and newspaper names, that also publish
online, to the bigger fish, like Yahoo! News.
Now that you have a better understanding of Link
Building and you read about some of the greatest benefits, you are
probably wondering, what would be the right strategy to achieve the best
results. So join me in the next chapter of the article, to review some
of the game plans, that have been proven to deliver the best outcome one
can hope for.
Link Building Strategies
You probably want to build a base for loyal
clients, that will not only buy from you, but also happily recommend you
to family and friends. To achieve that kind of loyalty, you need to
focus on tactics that will give the clients a great user experience;
- Fresh and Customer-Centered Material
Creating your own unique, engaging, informative
and quality content is one of the simplest and most efficient ways to
receive valuable inbound links; this is what compels users to want
to link to your internet site on their own. A great source of backlinks
are the links found in blog posts that are relevant to your brand, of
course. But social media sites are becoming more and more valued by
search engines, so they make a great stepping stone for sharing your
material with the outside world.
- Appropriateness
It may be extremely tempting to just seek for easy
link targets, because it is an easy way, but the website’s content and
the anchor text of the link itself have to be relevant to the landing
page to which that link leads. You will get a much stronger vote of
confidence and authority for your website, if the inbound links are
suitable for the already established internet site you are back-linking
from.
- Quality over Quantity
This is an important thing you simply must
remember at all time; a few strong, trustworthy links can be much more
valuable than numerous of questionable and unreliable ones. It is worth
the extra time and effort to fish out the links from well-established,
valued sites with a lot of traffic.
Posting countless links on low-profile and
undependable webpages in a short period of time can also trigger an
alarm within the search engine’s algorithm and create a penalty; this
will lower your site’s keyword ranking and organic traffic. So take the
time, and make sure you are only linking from internet sites that hold
great authority and relevance.
- Do not follow the same strategy as your competitors
The majority of SEO practitioners is so centered
on steering traffic and getting conversations from that traffic, that
they seem to forget a very important principle of SEO: brand building.
Different brands can have the same consumers they
need to target, therefore it is important you carve out a separate and
unique identity for your brand, and not just copy the trails of your
competition. A Link Building game plan that is uniquely different from
your competitor’s will help build a distinctive brand image and prevent
the confusion in user’s minds; if you aim at the same keywords as one of
your competitors, the consumers will see both of you in the Search
Engine Result Page for a certain keyword, and the chance for either of
you to get clicks is reduced dramatically. Form your own space to
improve your odds of getting traffic from the search engine.
- Allow Google to be you shepherd
This might just be the most important thing to remember: understand the Google’s criteria.
Google’s exact algorithms maybe a bit too blurry
to dissect, but they help out SEO amateurs and masters by offering very
well-defined guidelines of what NOT to do, so make sure you thoroughly
read them AND stick to them. Be aware of the fact that the modern era is
changing from one day to another, and you never know when the scenery
of SEO and link building will change, or when Google will come out with
an update, so be sure to follow or you might end up staying behind.
FAQs of SEO Link Building
1. How to select high quality websites for SEO link building?
You have to make sure that the sites you want to link back to your internet page are not only relevant to your subject or business, but also hold a great deal of authority and have good traffic.
2. Why is it recommended to post content from different servers?
Every server has a different IP address, and
posting your material from different servers will deliver a greater and
faster success by steering more unique traffic your way, resulting in
higher rankings on search engine pages. Google can tell if you are
hosting from one IP address, therefore also knows all the material is
hosted from one source. Links from different addresses are more valuable
than the ones hosted from one separate server.
3. Are there any limitationswhen it comes to SEO link building?
The simple answer is yes. You must take care of
different angles,such as on page and off page optimization of SEO and
SMM (Social Media Marketing). If you take careof link building
exclusively, your website may get penalized. Therefore, it is very
important that whatever you do,approach it from more than one angle and
stay within the limits to win this game.
4. Can we copy contents for Guest Postings?
No, it will not help you to get organic traffic,
it can actually reduce the traffic to your website. You need to make
sure your content is original on any website you post; this is the only
way to get great results.
5. Can we take down contents and republish it somewhere else for SEO Link Building?
Obviously not as it will just reduce the original
traffic to your website due to a 404 error. Errors of such type will
definitely drop the number of your website visitors.
The final words on Link Building Strategy
SEO Link Building is far from a simple procedure,
but it is one that benefits you greatly in a long run. Consistently
posting unique material on your website and linking the pages from
relevant and well-established internet sites is going to bring you the
results you are looking for. SEO Link Building is the thing that puts
you on the internet map and makes you visible.
So, carve your own strategy, be innovative, think
about your consumers and prepare yourself for some hard work, and the
outcome of your SEO Link Building may surprise you. If you are in the
dark about any quality websites, that are also relevant to your internet
pages, do not hesitate to contact us; we will be more than pleased to
help you with any information you need and we are happy to answer any
questions you might have.
Original Content is published on techkow.com...
Original Content is published on techkow.com...
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